Horowitz: New Generation of Latinos Fit Familiar Immigrant Pattern

Immigrants are assimilating as fast as they have in the past, Univision's new cable channel proves the point.   - - Donna Poisl

Rob Horowitz, GoLocalWorcester MINDSETTER™

Contrary to the rhetoric and scare tactics of some opponents of comprehensive immigration reform, Latinos are following the typical immigrant pattern of rapid assimilation into American culture. Univision’s recent launch of Fusion, an English language cable channel whose target audience is young Latinos, is a case in point. It is a market response to the fact that most young Latinos watch television in English. A new analysis conducted by the PEW Hispanic Center finds that 90% of Latinos ages 18 to 29 who get their news from television do so in English. There are similar percentages for entertainment viewing.
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