Friday, March 12, 2010

Korea Attacks! Korean junk food has established a tasty foothold

A great article about Korean food in California. This is how ethnic food gets assimilated into this country and it happened with all the others, although in slightly different ways (no Twitter or Facebook then). - - Donna Poisl

By Jonathan Kauffman

Last year, Korean flavors went viral, and brought the rest of San Francisco's food scene with them. Thank Los Angeles for the boost: In November 2008, three Angelenos started up a taco truck called Kogi BBQ. Kogi drove around to different sites, selling Korean-Mexican street food like kalbi tacos and kimchi quesadillas, tweeting its location as the night progressed. Within months, the truck attracted crowds — hourlong waits or more — and write-ups around the nation. In San Francisco as well as Los Angeles, a critical mass of diners, many of them active on Twitter and Facebook, fell hard for the romance of transience, igniting this city's street-cart and pop-up-restaurant scenes.
Click on the headline to read the rest of this story! This is only a small part of it.

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