Census Bureau Director to Launch Children Awareness Campaign Featuring Nickelodeon's Dora the Explorer

This is a good idea. Small children and babies MUST be on the census count. They will be in school soon and federal funds are distributed according to the population. - - Donna Poisl

PRESS RELEASE

WASHINGTON, March 3 /PRNewswire-HISPANIC PR WIRE/ -- The following is being released by the U.S. Census Bureau:
(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/CENSUSLOGO)

What:
U.S. Census Bureau Director Robert M. Groves and key partners will hold a press conference to launch a 2010 Census public awareness campaign, Children Count Too, about the importance of counting infants and young children on census forms. In support of this initiative, Census Bureau partner Nickelodeon will debut a new television spot featuring Dora the Explorer, the popular children's character on the network's award-winning animated preschool series. The briefing will include a media question-and-answer session.

When:
Tuesday, March 9, 2010
10 a.m. (EST)

Who:
Robert M. Groves, director, U.S. Census Bureau
Samantha Maltin, senior vice president of integrated marketing and partnerships, Nickelodeon
Michael Laracy, director of policy reform and advocacy, Annie E. Casey Foundation
William O'Hare, senior consultant, Annie E. Casey Foundation
Chris Perille, vice president of corporate communications and public affairs, Mead
Johnson Nutrition
Maria Gomez, president, Mary's Center

Where:
Mary's Center
2355 Ontario Road, NW
Washington, D.C. 20009

Public Information Office
Jennifer Smits
301-763-3466

NICKELODEON:
Joanna Roses
212-846-7326

SOURCE U.S. Census Bureau
-0- 03/03/2010
/CONTACT: Jennifer Smits, Public Information Office, U.S. Census Bureau, +1-301-763-3466; or Joanna Roses, NICKELODEON, +1-212-846-7326/