LULAC Speaker Says Latinos Need To Understand How Companies Look At Them

Because they have much higher purchasing power than in the recent past,  Latinos are being courted by businesses and they should be aware of it.    - - Donna Poisl

by Tommy Magelssen

Consumers -- especially young Latinos -- need to realize how the media and corporations sometimes look at them: as walking wallets.

Texas Tech's League of United Latin American Citizens hosted the 2012 West Texas Young Adult Summit on Saturday in the Texas Tech School of Law, giving a variety of talks about issues facing Latinos in the U.S.

Kent Wilkinson, regents professor in Hispanic and International Communication in Tech's College of Mass Communication, gave a presentation about how Latinos are represented in the media, touching on stereotypes, advocacy groups and changing media trends.
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