A very interesting analysis of the "Hispanic market". Talks about language, country of origin, age, culture, income, buying patterns; everything that goes into marketing to this community. - - Donna Poisl
By Laura Sonderup
Capturing the Loyalty of a Critical Market Segment
Multiculturalism is redefining what it means to be American today. With the changing appearance of the U.S. population comes new definitions of the U.S. consumer and new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly know as "general market". Culturally relevant marketing plans will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes more significant.
The biggest mistake that a company can make is to view the U.S. Hispanic market as homogeneous. Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment.
Be sure to read the rest of this story! This is only a small part of it.
2 comments:
Where do we read the rest of the post?
you click on the title and it will take you there.
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