Despite Huge Government Effort, Census Count May Miss Many, Including Immigrants

Hopefully, this new ad campaign will convince more people to sign their Census form. We need an accurate count for MANY reasons. As many as 20% are often missed. - - Donna Poisl

Posted by John Rudolph

The biggest advertising campaign of the new year isn’t selling cars, beer or burgers. The $340-million effort, which made its debut with a TV spot on the Golden Globe Awards last Sunday, encourages everyone in the U.S. to be counted in this year’s census.

The 30-second commercial marked the start of a massive publicity push by the government that will include ads during the Super Bowl and the Winter Olympics, as well as advertising in several different languages aimed at some of the hardest to count communities including immigrants, African-Americans and Native Americans.
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