Monday, June 04, 2012

Candidates weigh value of Spanish to reach voters

Recent surveys found that most Latino voters speak English and it may not be necessary to use Spanish when advertising to them.    - - Donna Poisl

by Nicole Goodrich Medill News Service

WASHINGTON - Spanish or English - español o inglés?

To reach young Hispanic voters, most politicians and organizations have taken a bilingual approach, to varying degrees.

But most young Hispanics lead English-dominant lives, raising the question of whether the Spanish-language campaign communication still is necessary.

"What both Romney and Obama need to start doing to the Latino community - they need to start talking to them in English," said Maria Teresa Kumar, the executive director of Voto Latino, a nonpartisan voter-registration organization. "The best way to get their votes is to talk to them in an acculturated tone."
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