Candidates weigh value of Spanish to reach voters

Recent surveys found that most Latino voters speak English and it may not be necessary to use Spanish when advertising to them.    - - Donna Poisl

by Nicole Goodrich Medill News Service

WASHINGTON - Spanish or English - español o inglés?

To reach young Hispanic voters, most politicians and organizations have taken a bilingual approach, to varying degrees.

But most young Hispanics lead English-dominant lives, raising the question of whether the Spanish-language campaign communication still is necessary.

"What both Romney and Obama need to start doing to the Latino community - they need to start talking to them in English," said Maria Teresa Kumar, the executive director of Voto Latino, a nonpartisan voter-registration organization. "The best way to get their votes is to talk to them in an acculturated tone."
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